Three Quick Networking Tips
March 21, 2019
Networking can be a daunting task, even for the most seasoned business owner, but it doesn’t have to be. Try incorporating these three simple steps into your daily life to improve your networking skills and grow your business.
- Make a Plan
Networking shouldn’t be a haphazard activity. Just as you created business and marketing plans to start your business, you should create a networking plan to help grow your business. Outline your networking goals, identify your target networking audience, the type of events you want to attend and the investment – both in terms of time and budget – that you’re willing to make. - Know Your Story
Help ease networking anxiety by preparing for each event in advance. If you know the other businesses/people attending a specific event, make a list of the individuals you want to make sure to meet.
Be sure to have your elevator pitch – a short description of what you do, who you work with and the value you offer to clients/customers – ready to go. The goal is to able to deliver your elevator pitch in 60 seconds or less in a conversational way. Unsure where to start? Check out online tutorials on how to write an elevator pitch.
Finally, before heading out the door, don’t forget to pack extra business cards you can give to all the new contacts you’ll be making. - Get out There!
Ultimately networking is simply about getting out there and doing it. Take every opportunity to meet individuals within your target network group and your community at large. Join your local Chamber of Commerce, attend small business conferences and industry happy hours. These are great opportunities to meet individuals who may be a resource for you.
But don’t forget, it’s equally important for you to a resource too. Whether you’re offering assistance to another business or lending a hand in the community at large – being a good resource is just as important as networking with those who can be a resource for you.
Networking Comes to Life
Two local small business owners who have mastered networking are Al and Janet Domrose at Aldens Kennels in McHenry County. In business for more than 25 years, Alden Kennels offers a wide range of boarding, training and grooming services for dogs. They are well known in the community and host frequent events offering small business owners an excellent opportunity to network.
Alden Kennel’s premiere event is their annual Multi-State Mixer. Hosted at the kennel, the mixer brings together local residents, business owners and community leaders to mix and mingle. Featuring food, beverages, raffles and a host of activities to keep humans and their furry friends entertained – it’s a can’t miss networking event.
No registration necessary. Simply mark your calendar for June 4, 5:00-7:00pm and get your networking game face on! Get more information at https://www.aldenskennels.com/Events.